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Email Marketing & Campaign Strategy

Where precision and creativity meet performance.

Showcasing how tools, teamwork, and data come together to build high-performing campaigns using Elastic Email and Brevo for segmentation, automation, and analytics, with collaboration via GitHub to organize documentation, templates, and strategic frameworks.

Engaging Audiences Through Email Marketing

Email marketing is one of the most impactful channels for driving engagement and results. By crafting thoughtful content, implementing strategic automation, and analyzing performance metrics, brands can connect meaningfully with their audiences. Through segmentation, personalization, and data-driven optimization, email campaigns transform into powerful tools for nurturing relationships, increasing conversions, and achieving measurable business outcomes.

Tools & Platforms

Elastic Email

Advanced email marketing platform for dynamic campaigns with automation, audience segmentation, and A/B testing capabilities.

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Brevo

Comprehensive marketing platform for mass email campaigns, WhatsApp SMS, personalized messaging, and automated workflows.

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HubSpot

All-in-one marketing hub for email campaigns, automation, CRM integration, and advanced analytics to nurture leads and drive conversions.

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Featured Projects

Unicaf Email Campaigns

Created and optimized campaigns through testing and segmentation to improve engagement and conversions using Elastic Email and Brevo.

Retention & Engagement Flows

Built automated communication paths that strengthened lead nurturing and improved customer retention rates.

Campaign Performance Dashboards

Monitored open rates, click-throughs, and conversion metrics for continuous improvement and data-driven decision making.

UTM Tracking

Tagged every campaign link with UTM parameters, so the channel report could say which email, post or ad brought people in.